HomeDesk.it — where the office moved

homedesk.it

Two everyday English words naming a category Italy adopted and kept: the desk at home. Ready for an ergonomic furniture brand, an office-supply retailer, a coworking and flexible-workspace operator, or software built for people who no longer commute. Short, literal, impossible to misspell — and the .it plants it in the country where design furniture is actually made. The category is permanent now; the obvious name for it is not.